Zac Coleman Staff Product Manager at Intuit

Product strategy · Platforms · AI-native building

I de-risk complex product bets.
Then scale what works.

More than fifteen years building software where the rules are strict and the integrations are messy: payroll, benefits, insurance, fintech. I test ideas early, bring the teams they touch along, and ship results that show up in the numbers.

75K+

companies on QuickBooks New Hire Onboarding within six months of launch

3.3×

growth in 90-day engagement, 6.6% to 21.6% of eligible companies

68%

less time to implement a benefits carrier at GoCo, 91 days to 29

6×

growth in Document Management engagement over alpha, to 10K+ companies

01 · Impact

Outcomes, not output.

Four more results, from sales and enrollment to coverage and fraud. Each one moved a business number, not just a usage chart.

GoCo · Guided product tour

+12 pts

20% control
32%

demo conversion in A/B testing, contributing to 7–12 closed deals and $14K–$35K in monthly ARR.

GoCo · Broker platform

1M+

annual enrollments on a Fortune 500 insurer's broker benefits platform.

GoCo · Coverage growth

~150%

growth in active coverage periods in one year.

Hourly · KYB + KYC onboarding

0

fraudulent payroll incidents in the months after launch, with no meaningful drop in prospect sign-ups.

02 · Selected work

Three calls, and how they played out.

The numbers are above. These are the decisions behind them.

01 · Intuit · QuickBooks HCM

Scaling New Hire Onboarding

Treat onboarding as a platform, not a feature.

Engagement started at 6.6% of ~300K eligible companies. From there, I turned onboarding into something other teams and partners could build on: configurable workflow templates, an integration model partners could plug into, and a permissions migration three other feature teams were waiting on.

Outcome  75K+ companies in six months, engagement up 3.3×.

Read the case study

From feature to platform

  1. Ship

    Launched on QuickBooks HCM.

  2. Scale

    75K+ companies in six months.

  3. Platform

    Configurable workflow templates
    Partner integrations: Clair, Credit Karma Money
    Permissions migration: 3 teams unblocked

02 · Intuit · After the GoCo acquisition

Bringing GoCo documents into QuickBooks

Settle the dependencies before anyone writes code.

The work touched four platform teams. I designed a coexistence model and data-driven migration plan, got all four aligned before build, and set up a P0 process and PRD standard the integration team adopted. I also held 15% of team capacity for design feedback so every launch date held.

Outcome  Alpha on schedule with 100% first-time task completion. Engagement up 6× over alpha.

Read the case study

Aligned before build

Platform team
Platform team
Platform team
Platform team
Coexistence model + migration plan
Alpha on schedule100% first-time task completion

03 · GoCo · Carrier connectivity

Fixing carrier implementation at the source

Fix carrier errors in the product, not by hand.

I led two product pods at GoCo. In carrier connectivity, errors and discrepancies were being resolved manually. I moved that work into an in-platform workflow built on IDEON connectivity.

Before

Errors and discrepancies resolved manually

91 days

After

Resolved inside the platform

29 days

Outcome  68% faster carrier implementations.

Read the case study
One more call

At GoCo, a Fortune 500 insurer's broker benefits platform launched on its full committed scope by deferring payroll integrations and import tooling.

03 · How I operate

Four habits, one proof point each.

Staff-level work is leverage without a reporting line. This is where mine comes from.

01 · Judgment

De-risk before building.

Kill weak ideas while they're still cheap, before engineering commits.

~10

of ~30 prototypes killed before any engineering investment

02 · Platform thinking

Design for what comes next.

Build capabilities other teams can stand on, not one-off features.

3

feature teams unblocked by a permissions migration I led

03 · Influence

Align before build.

Settle dependencies early, then leave behind standards other teams adopt.

4

platform teams aligned before development; the alpha shipped on schedule

04 · Business outcomes

Tie the product to revenue.

Treat demos, upgrades, and onboarding as levers on the business.

1st

beta-sourced referral turned into a paid Payroll Elite upgrade, displacing Paylocity

04 · Building

Strategy is stronger when you can build.

AI tools don't replace product judgment. They shorten the distance between an idea and a real user's reaction, which gives the judgment better evidence. It also means I talk to engineers about the actual system, not a slide.

Side project · Founder, Bits House LLC · Since May 2026

Ruckus

Photos your family can hear.

A private family app where every photo or video carries the story behind it, told in your own voice. I did all of it: the strategy, the design, the engineering, and the launch. It shipped to iOS and Android in five months.

The calls that made five months possible

  • Cut V1 to one loop: tell a story, hear it, let family respond.
  • Wrote a 31,000-word product spec.
  • Built for COPPA compliance, since kids are part of the audience.
  • Cleared all 119 pre-launch audit findings before release.
  • Launched as freemium through RevenueCat.
Ruckus App Store screenshot headed Photos your family can hear. The home feed shows Joan's story Grandma's bread playing, with a photo of her baking with her grandson and the start of the transcript.
The feed. Stories, not posts.
Ruckus App Store screenshot headed Snap a photo. Then just talk. The Tell the story screen shows a photo, an example story to hear first, and question prompts that start recording.
Tell. Pick a photo and just talk.
Ruckus App Store screenshot headed Hear it in their voice. A grandfather's story plays with its photo and an auto-generated transcript.
Hear. Every word written down.
Ruckus App Store screenshot headed The whole family chimes in. A story shows who heard it, reactions, a voice comment, and a written reply.
Respond. By voice, text, or a heart.
Build details

450+

pull requests merged with Claude Code

119/119

audit findings resolved

31K

word spec

Stack: Flutter for one iOS and Android codebase, Firebase for the backend, Whisper for speech to text, RevenueCat for subscriptions.

The same habits, inside Intuit

Prototypes in a day, not two weeks

With Claude Code and Cursor, prototype turnaround dropped from about two weeks to under a day. I've also shipped 12 production UI and copy fixes myself, live to ~300K eligible customers.

Making other people faster

An AI skill I built drafts replies to Qualtrics customer feedback; ~124 Intuit employees installed it, and it saved me ~45 hours across 273 replies. I also co-designed an eight-week AI training program for Workforce Solutions PMs.

05 · Experience

Different industries. The same kind of problem.

15+ years across HCM, payroll, benefits, fintech, insurance, and logistics: complex systems, real constraints, and results you can measure.

  1. 2025–Present

    Intuit

    Staff Product Manager, 2026–Present
    Senior Product Manager, 2025–2026

    Joined via the GoCo acquisition; promoted to Staff in 2026. Own New Hire Onboarding and Document Management on QuickBooks HCM. Currently shaping next year's HCM strategy around AI-assisted onboarding and documents.

  2. 2023–2025

    GoCo acquired by Intuit

    Senior Product Manager

    HR and benefits administration for small businesses. Two product pods: carrier connectivity, broker and agent experiences, and sales enablement.

  3. 2022–2023

    Hourly

    Senior Product Manager

    Mobile-first payroll and workers' comp. Stepped in as PM for four Agile teams (two web, two native iOS and Android) mid-flight, reset the backlog, and aligned delivery with regulatory and national expansion goals alongside the CEO.

  4. 2021–2022

    Beam Benefits

    Platform Product Manager

    Insurtech for dental, vision, and life. Product strategy across platform and broker enrollment, with four engineering teams delivering core APIs, shared services, and infrastructure.

  5. 2017–2021

    ITX Corp

    Senior Product Manager

    Product consultancy. Led strategy for a MassMutual direct-to-consumer insurance platform (14,000 new users and 500+ leads a month at launch) and a Corning R&D data collaboration platform.

  6. 2015–2017

    XPO Logistics

    Senior Product Analyst

    Competitive analysis, requirements, and roadmaps for freight and logistics software, delivering for a $1B line of business.

  7. 2008–2015

    Verian, Qualitech

    Product Manager; Business QA Analyst

    Where it started: business QA, then my first product role at Verian (2014–2015).

Pragmatic Certified Product Manager · Pragmatic Institute, 2015

06 · About

How I like to work.

I started in QA and moved into business analysis before product management.

What I do best is de-risk complex product opportunities: find the bet worth making, align the people and the technology around a strategy that holds together, and scale what delivers measurable value. Day to day, that happens inside a product, engineering, and design triad.

I don't treat AI tools as a replacement for product judgment. I use them to learn faster, test assumptions, and shorten the distance between an idea and real customer feedback.

07 · Contact

Have a complex bet
worth de-risking?

Tell me what you're working on. Email is the fastest way to reach me.

zac.d.coleman@gmail.com
Download resume (PDF) LinkedIn

Charlotte, NC metro · Remote