01 · Context
Onboarding inside QuickBooks HCM.
New Hire Onboarding is part of QuickBooks HCM, where about 300,000 companies were eligible to use it. I came to Intuit through the GoCo acquisition and own the product as PM in a product, engineering, and design triad, working with a 7-person engineering and QA team across the US and Brazil.
02 · Problem
Low engagement, and other teams waiting.
At the start, 6.6% of eligible companies were engaged at 90 days, and three other feature teams were blocked until permissions changed.
03 · Decisions
The calls, and what they cost.
Decision 1
Build a platform, not more features
- What I did
- Evolved onboarding into an extensible platform with configurable workflow templates.
Decision 2
Open the integration model to partners
- What I did
- Expanded the integration model to support Clair earned wage access and Credit Karma Money.
Decision 3
Take on the foundation work
- What I did
- Led a permissions migration.
- Result
- Three other feature teams were unblocked.
04 · Influence
Leverage beyond my team.
The permissions migration was work my team took on so three other feature teams could ship.
05 · Outcome
What changed.
75K+ companies used New Hire Onboarding within six months of launch, and 90-day engagement rose 3.3×, to 21.6% of eligible companies.